Giving Human Touch to Design Your Website (Part 1)

Before you get ready to design your website remember that it is people who are going to visit your website. People have emotions and only emotions can hold them and walk them through whatever you are trying to convey via your website. So, the designing of your website should be for people, not for robots or machines.

According to a study, for an average user it only takes about 3 seconds to get an impression of the website they are looking at. People often tend to interact with various design elements in the online world in a way that gives them a feel of authenticity. For any design to work, it needs to connect to the audience emotionally and take them beyond imagination so that it feels obvious to the user. We have worked out some of the best tips & techniques to make website look more humane.

1. Design Environment:

Designing starts with identifying the environment. To make the design more human, one should be careful to use natural design elements but not overdo it with fake lighting and shadow effects which affect the design negatively. Remember, extraordinary designs are not meant to give a humane feel.

2. Designs must show, not tell:

Designs should be easy to understand, not be over complicated. Using big visuals can be a good idea to achieve this. This should be similar to gathering information from mere body language of humans, without any direct communication.

3. Involve the senses:

Human beings are all about their senses. Therefore, while planning to design your website one should try to incorporate more of the senses. For example, the use of vibration, movement and lighting in mobile phones for certain actions triggers is a good idea, if used properly.

4. Ergonomics Matters:

Your product or design should be easy and convenient to handle and use, giving the users Design Your Website
exactly what they want. Mobile phones and tablets are perfect examples of hold and touch designs. The placement of the buttons, size of the screen etc. are given a lot of importance while designing. Designs should be very comfortable and obvious that feels easier to operate (interface design).

5. Try to create Focus:

Start with the most important part of your design & then work around it. Try highlighting the main idea or the theme of your website which will then guide them to the rest of elements around it. This is where your user will be looking at first, and only this can be used to keep your audience engaged and spend more time on your website.

6. Strategic use of Color and Texture:

Whatever project you’re on, elements like color, texture, tools, and interface are very important. Colors and texture are mainly used to grab the direct attention of the user, if used properly. A good designer should always know where and how to use them to keep audience interested and engaged.

7. Make it more Social:

The user should be granted a feel of ownership. So, work towards creating something that urges them to talk about it and feel free to share it. Creating this attachment is the best way of promoting the design without any extra marketing efforts.

8. More Options:

Users like to feel as if they are making choices, not just stuck to a single option. Providing options is the best way of giving ownership and possession of design to your audience. To achieve this, allow users to move from one category to another; like apps, where there is variety of choices about what to do next.

9. Use more White Space:Design Your Website

It’s always a great and challenging part for design. Consider white space a similar thing to the user’s personal space in your designs. This is essential to make sure that your design looks clean and free of any clutters.

10. Think out of the box:

Usually, most designers follow a standard procedure in all their designs. But sometimes being a little quirky pays off. This can be anything from a design element to the use of a new color you never tried.  These experiments can many a times help you build an engaging design, people will love.

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